The Øresund Region has one of the greatest concentrations of ICT-industry in Europe with more than a 100.000 employees, 8.000 students and 5.500 researchers. This is the basis for the cluster, which has the possibility of attracting international research facilities, the most qualified people – students, researchers and employees – and internationally established companies.

BrandIT is project that will facilitate more research, focused recruitment, and more knowledge about the ICT cluster of the Øresund Region. This first phase of the project is about analyzing and benchmarking the competences and uniqueness of the ICT industry this region.

The purpose of the BrandIT project is to make sure that the ICT-cluster in the Øresund Region will remain and continue to bring financial growth to the region. This will be accomplished through a branding strategy that will place the cluster in an international context and consciousness.

The branding strategy will contain both a regional and a European aspect. It is a requirement that the region's companies, universities, politicians etc. also are prepared to present the results so that the message from all stakeholders in the region is synchronized. When the BrandIT project is launched throughout Europe it will have a precise aim at the areas that will produce value for the ICT-cluster in the Øresund Region. Examples are companies looking for research facilities, conferences where the ICT-industry is represented, and areas with a general highly educated population. Besides spreading the word and branding the ICT-cluster in the Øresund Region the project will also tie the region closer together.  

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